5 Tried & Tested Content Marketing Ideas for Small Businesses

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Small businesses may struggle to have a small budget for marketing their products and services. Even if traditional marketing hasn't yielded many results, you may wonder if marketing is worth the expense. The good news is that content marketing ideas are the most cost-effective method of generating new leads exists.

Content can achieve various goals, such as improving search engine rankings, generating new leads, and increasing revenue. Study results indicate that 89 percent of respondents saw positive results from content marketing. There's no doubt that content marketing works—but only if you know what to create. There are many ways to present engaging content.


Content Marketing


Content Marketing Ideas for Small Businesses


Blog Posts


To gain new visitors to your website written content is crucial. Relevant, well-written, and SEO-optimized content attracts readers. To stand out on the internet, your blog should present original information, help potential customers, or entertain them. To find interesting topics, ask your current customers what they want to know. For example, if you sell a product with complicated instructions, write a step-by-step guide with photos.

Use Photos and Videos

Humans like visual creatures, and content marketing strategies should include visual content such as photos, videos, and videos. Photos should be relevant to the subject matter and authentic and can be used in various scenarios. Examples include office space changes, business events, product usage, and employees at work. Videos can also attract visitors and keep them on your pages, as they require minimal equipment and can be easily edited with Windows Movie Maker or iMovie.

Use Infographics

Infographics make complex information easier to understand and remember, making them colourful and shareable. With hundreds of customizable templates available online or hiring a designer, creating an infographic is a simple and effective way to promote small businesses. It's essential to cite references, give the infographic a searchable title with relevant keywords, and include your business name and website for easy branding.

Create Interactive Content

Engage potential customers by asking them to act through content. Create interactive tools on your website to keep visitors engaged and generate more leads. Small businesses often use contact forms on landing pages, but they don't keep people on them long. Instead, use tools like tax calculators or project estimate generators to motivate visitors to think about their needs and how your business can help them achieve their goals.

Podcasts

Content marketing is most effective when original content appears regularly and is accessible to users, especially on mobile devices. Producing portable content like podcasts and videos is essential for engaging with loyal followers. Podcasts can be subscribed to and updated, while videos can be posted on social media and YouTube. These channels generate new leads, present insights, and stay relevant to customers.

Wrapping Up

This is a quick list of the few Content marketing ideas for small businesses that significantly impact success by attracting new customers. Whether creating content yourself or hiring freelancers, a well-executed strategy can boost the business. If you are looking for an agency to help you put these ideas into action, feel free to contact us! With our talented team, you are sure to get all the help you need with creating a content strategy.

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